The first non-profit impact loyalty programme

An ecosystem where climate action pays every stakeholder

Members earn real value for verified climate actions. Partners reach customers who choose them for their values. Funders watch every franc get recycled through the flywheel instead of spent once. The margin never leaves the mission — it becomes more verified impact.

The flywheel
01

Act Members

A member takes a climate action in the app — verified, not merely claimed.

02

Fund Partners & corporates

Partners buy tokens wholesale to reward exactly this behaviour.

03

Redeem Members ↔ partners

Tokens become perks, discounts, experiences — or a climate contribution.

04

Recycle The institute

The spread between buy and redemption side stays inside the mission.

Where the margin goes Into more verified impact
188
Verified climate actions live
4
Tenant programmes proven, incl. cantonal
3,800
Members on the predecessor programme
Closed loop
Notarised on a public ledger (Hedera)
01 — The model in sixty seconds

Loyalty economics, pointed at the climate

Frequent-flyer programmes have run this machine profitably for forty years. We run the same machine — with the profit motive inverted.

EARN

Verified, weighted, free

Every verified action mints ClimateTokens at a published rate, weighted by how additional the behaviour really is — we reward change, not coincidence. Ranking is lifetime-based: redeeming never costs a member their standing.

REDEEM

Only inside the circle

Tokens are redeemed with the institute or a contracted value partner — never on an open market, never as a payout. That closed boundary is what keeps the token a utility and the model clean under Swiss law.

RECYCLE

The spread funds the mission

Partners pay more per token than members receive on redemption. In an airline programme that difference is shareholder profit. Here it is the funding engine for verified impact — published transparently.

The flywheel
Four stations, one direction. Nothing in this loop depends on a member spending money, and nothing depends on a token being traded.
01 02 03 04 Every rotation funds more verified impact Members Act A climate action, verified — not merely claimed Partners & corporates Fund Tokens bought at wholesale Redeem Members ↔ partners Perks, discounts, experiences — or a climate contribution The institute Recycle The buy-minus-redeem margin
The loop is closed by design: tokens are earned and redeemed inside the programme, never transferred between members and never listed anywhere. That constraint is what keeps the token a utility — and what makes the rest of the model possible.
02 — Your seat in the ecosystem

Seven stakeholders. Each one leaves with more than they bring.

A flywheel only spins if every hand pushing it gains from the rotation. Here is the deal, stakeholder by stakeholder.

The ecosystem at a glance
Every participant brings something in and takes something out. The institute in the middle does three jobs only: it sets the rate, it verifies the action, and it recycles the margin.
ClimateActionInstitut Sets the rate · verifies the action · recycles the margin Members Verified action → real value Value partners Budget → aligned customers Corporates Token purchase → engagement Cities & programmes Reach → turnkey programme Foundations & funders Funding → recycled, not spent Health & insurance Rewards → prevention effect Research & data Methodology → verified dataset
The arrows are deliberately two-way. A coalition programme fails the moment one seat is only extracting — that is how the large retail coalitions came apart. Each panel below states the exchange explicitly, so it can be argued with.
Members — the people acting

Your climate effort finally has a balance, a rank and a real-world value

Most climate engagement asks people to give — time, money, comfort — and offers a feeling in return. Membership here is free, and the value flows towards you.

You bring
  • Real, verified climate actions — from daily habits to team challenges
  • Optional, explicit consent if you want your anonymised data to fund impact
You gain
  • Tokens with real redemption value at values-aligned partners — perks, discounts, experiences, or a donation to a climate project
  • Status that never shrinks: your rank counts lifetime impact, so spending tokens never costs you your standing
  • Health co-benefits by design — most climate actions are also the healthier choice, and the programme is built to make that visible
  • Community: teams, challenges and a leaderboard of people pulling in the same direction
The app is live in beta today — earning works now, redemption partners are being onboarded. Try the app
Value partners — retail, brands, venues

Customers who chose you for your values — with the proof attached

Sustainability marketing is a liability the moment it can't be substantiated. Here, the substance comes first: you reward verified behaviour, and the story tells itself.

You bring
  • Redemption offers — a perk, discount or experience members can claim with tokens
  • A wholesale token purchase that funds the rewards you want to see in the world
  • A values check: partners are screened for alignment before they join
You gain
  • Footfall with intent: members redeem in person or online — new customers whose visit is triggered by your climate alignment, not a coupon site
  • Marketing you can defend: every claim is backed by verified actions and a notarised redemption ledger — no greenwashing exposure
  • Category scarcity: the first cohort takes one partner per category — early partners define their category rather than compete in it
  • Aggregated redemption insight into a customer segment nobody else can identify: people who verifiably act on climate
Partner onboarding, offer management and the partner dashboard are already built. Claim your category
Corporates & employers

Employee engagement with substance your sustainability report can cite

Team steps challenges are forgotten by February. A programme where colleagues earn real value for verified climate behaviour — individually and as teams — keeps running because it keeps paying.

You bring
  • A token budget to reward your workforce's or customers' climate behaviour
  • Optionally: your own branded challenges and team structures
You gain
  • An engagement programme that sustains itself — teams, streaks, rankings and rewards, running on proven app infrastructure instead of a one-off campaign
  • A reportable, verified contribution: your spend converts into documented behaviour change and funded impact — stated as verified contribution, never as an offset claim
  • Zero build cost: the app, verification, wallet and rewards logic already exist — you configure, you don't develop
Team challenges and multi-tenant separation are live in the product today. Explore a corporate programme
Cities, cantons & programme owners

Your own climate programme — without building an app

Public climate mandates come with engagement targets and no product team. The platform is multi-tenant by design: your community, your actions, your branding — on infrastructure that already runs.

You bring
  • Your community and your local climate priorities
  • Local actions, events and partners worth rewarding
You gain
  • A turnkey tenant programme — proven in four deployments, including cantonal programmes, on the predecessor platform
  • Aggregated impact reporting for your mandate: participation, verified actions and behaviour change in your region, privacy-preserving by construction
  • A regional economy loop: your residents redeem with your local partners — the value circulates where you govern
Multi-tenant support is a live feature, not a roadmap item. Discuss a regional programme
Foundations & funders

The rare grant that doesn't get spent — it gets recycled

Most funded impact is linear: one franc, one activity, one report. Here a franc enters a flywheel — it rewards verified behaviour, returns through the partner side, and goes around again.

You bring
  • Funding for the non-profit programme — the impact pool, not an equity stake
  • Governance scrutiny: the model is designed to be examined
You gain
  • Leverage instead of burn: the spread and unredeemed value flow back into the impact pool — your contribution keeps working after it is first spent
  • Verification, not vibes: additionality-weighted actions and a notarised ledger make the funded impact independently checkable
  • Transparent accounting: where the margin goes is published — a loyalty programme that earns from member inaction has no business here
The non-profit structure and its governance are being set up with counsel — early funders shape it. Talk about funding
Health & insurance

Climate behaviour is preventive health behaviour — reward it once, benefit twice

Cycling instead of driving, plant-forward eating, cleaner air: decades of evidence connect climate action to health outcomes. This platform is where that connection becomes a rewardable, measurable programme.

You bring
  • Partnership on the health evidence — attaching validated health weightings to individual actions
  • Rewards for behaviour you already want your insured population to adopt
You gain
  • A prevention channel that already runs: verified daily behaviour, streaks and habit formation — the hardest part of prevention, solved by the climate motive
  • A second impact axis built into the data model: the health dimension is designed in from the start, ready for validated scoring
  • First-mover definition rights in a category no competitor occupies: climate-health loyalty
The health axis is being scoped with specialist partners; health data sits under the strictest consent regime on the platform. Shape the health axis
Research & data partners

A dataset that barely exists anywhere: verified climate behaviour change

Survey data tells you what people say. This platform records what they verifiably do — longitudinally, across regions and demographics, with consent built in from the first click.

You bring
  • Research questions, methods and validation — from emissions factors to health weightings
  • Standards that keep the data honest
You gain
  • Consent-gated, anonymised, aggregated behaviour data with k-anonymity enforced at the export layer — ethically usable by construction
  • A living lab for interventions: which incentives actually change behaviour, measured against verified actions instead of self-reporting
  • Co-authorship of the methodology — additionality scoring and impact weightings are open questions we want to answer with partners, not alone
Raw data never leaves the platform; exports are aggregate-only and consent-gated. Propose a collaboration
03 — The economics

Buy price ≠ redemption value. That difference is the mission's engine.

The circle stays closed — members redeem with the issuer, never on an open market. That is what keeps the token a utility and the model legal.

SideWho actsWhat happens
Buy Value partners & corporates Purchase tokens wholesale at a rate the institute sets, to reward climate behaviour. Booked as a deferred obligation, not day-one revenue.
Redeem Members Redeem tokens for goods, perks, experiences or project contributions at a fulfilment value below the wholesale price.
Recycle The institute The spread, plus any unredeemed value, is recycled into verified impact and programme operations — published transparently.
Where a partner's franc goes
Most of what a partner pays comes back to the member as real value. What is left is the spread — and the spread has exactly two destinations, both of which get published.
Partner side What a partner pays per token Member side What the member receives on redemption The spread Never a payout, never a dividend Verified impact Projects & contributions Programme operations Verification, platform, audit
Institute side — the spread Value delivered to the member Verified impact Programme operations
Illustrative structure — not a committed split. The band widths show the intended shape of the model, where the member's share dominates by design. The actual rate and split are set per programme and published there; nothing on this page fixes a price.
How the revenue base widens — stage by stage
The technical foundation is built version-agnostic, so moving up a stage is a configuration and a governance decision, not a rebuild. Each stage keeps everything the stage below it earned.
Revenue streams unlocked 012 34 Spread Spread Data Spread Data Claims Health ClimateMiles Build now The closed loyalty desk Impact Data Trust At member scale The dataset becomes the product The Institute The destination A governed standards body
Spread & recycled breakage Anonymised data products Verified contribution claims Health-outcome evidence
This counts streams, not francs. Each block is one revenue stream that becomes available at that stage — the height is a count, not a forecast. Stage three additionally requires a governance architecture that separates who sets the standard from who verifies against it; without that, the claims stream should not be opened at all.
The inversion that matters. Airline programmes profit when points expire unused. We target the opposite: a high redemption rate, automatic conversion of dormant balances into climate contributions, and no profit taken from what members forget. A loyalty programme that quietly earns from its members' inaction has no business carrying the word "impact".
Don't take the model on trust

Run the numbers for your own seat

An interactive model with every lever exposed: programme size, engagement, what you pay per token, what a member gets back, how much is redeemed. Pick your role, load a scenario, and see the cost, the value delivered and the contribution you could defend in a report — with each default checked against the band real loyalty programmes actually operate in.

Open the simulator →
04 — Trust by constraint

What we will not do — in any version of this

Every stakeholder's upside depends on these red lines holding. They keep the token a utility under Swiss law, and the programme honest.

01No fixed franc buy-back — the token is never redeemable for a guaranteed amount of money
02No promise or expectation of appreciation in value
03No user-to-user transfer, no secondary market, no exchange listing
04No yield for simply holding tokens
05Usable from the moment it is issued — a utility, not a claim on the future
06Unredeemed value is recycled into impact, never booked as quiet profit
07Impact is always stated as a verified contribution — never as "climate neutral"
08Data only ever leaves aggregated and anonymised, and only with explicit consent
05 — Status

Where this actually stands today

Written plainly, because a pitch page is usually where ambition gets mistaken for reality.

Live
The app and the earning side
ClimateActions runs in beta with 188 verified actions, token issuance, teams, multi-tenant support and a ranking unaffected by spending. Value-partner onboarding and offer management are in place.
In build
Redemption, pricing and consent
The redemption ledger, buy/redeem pricing configuration, additionality weighting and the consent-gated data layer are being built as a single, version-agnostic foundation.

The first cohort is one partner per category. Which category is yours?

We are recruiting on genuine complementarity, not logo count — organisations whose own business benefits when people act on the climate, and who can stand the scrutiny that comes with saying so.