Live model · every curve moves with every slider
Run the numbers for your own seat
Pick your role, load a scenario, then move anything. Engagement decays cohort by cohort, the action mix drives cost and impact separately, and the value flow rebalances as you go. Defaults are anchored to real loyalty-programme economics — every anchor is cited at the bottom.
Scenario
The value flow
Every franc a partner spends, traced to where it ends up. The spread has two distinct sources — the price differential on tokens that are redeemed, and the value of tokens that never are. Both are recycled; neither is profit.
Partner contribution
Delivered to members
Impact pool
Programme operations
Where the money lands, month by month
Hover for the monthly split.
To members
Impact pool
Operations
Members, actives and actions
Enrolment keeps rising while the active base lags behind it. That gap is retention decay — not a modelling artefact.
Members enrolled
Active this month
Verified actions
Cohort retention — the honest picture of engagement
Each row is the group that joined in that month; each column is a calendar month. Colour is how many of that cohort were still active. Rows fade as novelty wears off, and the programme only grows if new cohorts outrun the fade. Pull the half-life slider and watch the triangle collapse.
Action mix — where a franc buys the most verified impact
Each bubble is a category of climate action. Horizontal position is what one additional verified action costs you; vertical position is the CO₂e it carries after additionality; bubble area is how many your mix produces. Bottom-right is expensive and thin. Top-left is where you want volume.
These category factors are placeholders. The per-action emission factors and additionality ratings below are illustrative defaults so the chart has something to draw — they are not the institute's figures. Scale them to your own with the two sliders, or replace them outright before any of this reaches a report.
Tokens issued vs. redeemed
The gap is the unredeemed balance. In a commercial programme that gap is profit; here it is recycled — which is why the target is to keep it small.
Issued (cumulative)
Redeemed (cumulative)
The redemption tension
Push redemption up and members get more; push it down and the pool grows. The honest programme sits far to the right — the dotted line is where you are.
To members
To impact + operations
Are your settings realistic?
Each value checked against the band real loyalty programmes operate in. Sitting outside a band is not wrong — but you should be able to say why.
Year-by-year summary
The numbers you would put in an internal report. Rounded, and only as good as the assumptions above them.
On the impact figure. CO₂e here is your scaled emission factors multiplied by the verified actions in each category, weighted down by additionality. That is a contribution figure — behaviour that was driven and financed. It is not an offset, it does not net against your inventory, and it must never be reported as "climate neutral".